Art or design usually has one area dedicated to its visual emphasis. It’s where the viewer’s attention is being focused which is called the focal point. Knowing how to place the focal point helps in effectively communicating your ideas and thoughts about your art or design.
Here’s how you can create a focal point:
- Use a contrast of colour, value, texture and shape. You can combine these elements to strengthen your focal point.
- Isolate an object or element from a group of images to turn it into a focal point.
- Use the Convergence technique by using implied lines to direct the viewer’s attention to the focal point.
- An unusual object or element in an artwork which stands out and attracts attention becomes a focal point.
Those are just some of the ways on how to create a focal point in an artwork or design. The goal is to take the viewer’s attention on a specific area which shows visual emphasis and communicate the ideas that you want to convey.
So…Where is your focal point?
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